The #NoFilter campaign was designed to show the reality of addiction and the consequences that can happen when you engage in risky behaviors like drinking and driving. Social Media vs. the reality of substance abuse can make the viewer believe that something so dangerous can be cool and vibrant. The images displayed show that there is no way to make an accident caused by impaired driving appear less harmful. P.R.I.D.E. of Tuscaloosa wants to encourage you through this campaign to stop and think before you decide to drive after you have consumed alcohol.